Why Broad Cove?
Broad Cove is proud to work with some of the most inspirational founders, owners, executives, and leaders in the marketing services ecosystem. Our clients come to us for a variety of reasons, but the central theme is that they have an operational pain point and are seeking relief.
Here are some examples of Broad Cove serving as business ibuprofen for our clients:
A founder of a growing agency was concerned that the agency’s infrastructure was not solid enough to support its growth. We conducted an overall operational assessment and then identified and helped implement a series of operational improvements that better distributed work throughout the organization, simplified administrative tasks, and relieved infrastructure stress to make the agency more scalable.
PROJECT MANAGEMENT WOES
AN EXECUTIVE IN THE ADMINISTRATIVE WEEDS
An overwhelmed agency owner was frustrated that so much of his time was being spent in the operational day-to-day of his business instead of on more strategic matters. Broad Cove helped identify opportunities to “share the load” with other employees and then helped design, implement, and train employees on processes that took day-to-day tasks off of the owner’s plate and empowered others in the organization to contribute to the team’s success.
A STALLED CLIENT NEGOTIATION
A COO was negotiating the largest-ever client agreement for his agency when it became stuck in the client’s legal and procurement departments. Broad Cove helped create a strategy to reframe open issues and communicate the agency’s position in a manner that would re-open negotiations. Within hours, the strategy worked and negotiations re-opened. The deal was signed within the week.
AN OVERHAUL OF AGREEMENT TEMPLATES
An agency founder was frustrated that her clients would never accept her master services agreement (MSA) and statement of work (SOW) templates, which meant her agency was always negotiating from her clients’ deal templates. This was leading to thousands of dollars in negotiation costs for every new client. She turned to Broad Cove to re-draft her MSA and SOW templates so that they would be more easily understood and acceptable to clients. As a result, her templates are now used as the starting point in more than half of new client deals.
A POTENTIAL SINGLE POINT OF FAILURE
A COO was concerned that a mission-critical process was only understood by the one employee who ran that process, leaving the company vulnerable if that employee was unavailable for an extended period. Broad Cove worked with the employee to document process steps, develop tools to improve the process, and train stakeholders to improve process understanding and outcomes across the organization.