Our mission is to deliver expert guidance that helps to establish a reliable foundation for agency success.  


We achieve this mission by offering services designed to increase clarity, transparency and consistency in agency operations, culture and performance.

We are guided by a sincere passion to help our clients achieve greatness by:

  • Being generous with our time, talent and knowledge;

  • Being thoughtful and thorough when we offer guidance, opinions  and feedback; and

  • Being resilient and reliable in even the most challenging circumstances.

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Brad Lawwill
Founder and CEO


Brad is an accomplished marketing agency executive and former corporate attorney. Before forming BCA, Brad was the President of Pierce, an award-winning experiential marketing agency in Portland, Maine and served on the executive leadership team for OEG, a collective of thirty Omnicom experiential agency offices in over a dozen countries. He is a graduate of the Michigan State College of Law and spent more than a decade as a corporate attorney: including five years as Pierce's General Counsel and seven years as Associate General Counsel for WEX, a global FinTech leader. 


Brad has a well-earned reputation as a thoughtful leader and skillful negotiator who is able to resolve complex matters quickly, thoroughly - and pleasantly.  


​Brad lives in Yarmouth, Maine with his wife and their two children.  When he is not providing guidance to Broad Cove's clients, Brad enjoys coaching youth sports and playing the guitar, bass and drums.